Immigration Service

Republic of Sierra Leone

Public Relation Officer

Public relations officer uses a wide range of media to build and sustain a good image for an institution or organisation through publicity campaigns and PR activity. Public relations officer is responsible for handling all aspects of planned publicity campaigns and PR activities.

Other tasks include:

  • Planning publicity strategies and campaigns
  • Writing and producing presentations and press releases
  • Dealing with enquiries from the public, the press, and related organisations
  • Organising promotional events such as press conferences, open days, exhibitions, tours and visits
  • Speaking publicly at interviews, press conferences and presentations
  • Providing clients with information about new promotional opportunities and current PR campaigns progress
  • Analysing media coverage
  • Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
  • Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos